Posts Tagged ‘choosing glues’

Solving Consumers’ Sticky Problems Is Our Biz

February 25th, 2010
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Super Glue label

Super Glue Corporation recently launched new in-store signage to help customers choose the right glue – fast.  With a history of consistently being at the forefront, in the lab, with technically advanced instant adhesives along with a wide range of epoxies, contact cements, sealants, anaerobics, white glues, etc., Super Glue Corporation is now going the extra mile to offer a cutting edge solution for consumers at the point of purchase. 

It used to be that packaging provided unique messaging aiding consumers with their choices; but today there are so many different packages and brands out there, and so many consumer product safety commission and other government standardized messages that need to go on the front of packages, the adhesives category has become confusing.  In an effort to simplify the choice process, Super Glue Corporation is offering an Interactive Voice Response (IVR) and Short Message System (SMS) to supply consumers with an instant in-store expert to help them find the right product.

Check out this new aisle violator available in stores that carry The Original Super Glue products.  Using technology available right in your own hands, the cell phone, you can now find the right glue for your project.  (Also see sms version how-to video at the bottom of this post.)

The first of its kind to offer this interactive solution at retail, Super Glue Corporation’s main goal is to help consumers find the right glue so that they can make quick purchases and get on with their projects.  A side benefit is that confusing adhesives categories become better solution centers leading to more sales and better use of valuable real estate at retail.  

Super Glue Corporation continues to seek and make new advancements, on the chemical side of the adhesives business, developing new products across all of our brands, but when you know a certain piece of the business as well as we do that knowledge can cross over to positively influence innovation in other areas of business as well.  Solving Consumers’ Sticky Problems Is Our Biz and we take it seriously – we are always looking for ways to help any way we can!

Let us know what you think of our new point of purchase solution signage.  We’ve been getting some initial good reviews like this recent one from BrandFreak.   We’re looking forward to your feedback as we continue to improve your experience with our products!

Check out this rough video of how the sms version works:

Untitled from Super Glue Corporation on Vimeo.


Retailers wanting more information about The Original Super Glue’s POP solution contact sales.

Do you have a consumer product that you think could benefit from this value added ivr/sms interactive system?  Call this number today 888.SOLVE-NW (888.765.8369) and mention this super glue blog post.